Logo Design

The logo design was a long one, and we had multiple versions and changes.

This came after forming all the planning for pre-production

Concept One:

- Description: Our first idea focused on incorporating the flashlight element as the central light source, illuminating the company name. The typography was hand-drawn, and rain/reflection details were added to convey mood.

- Sketch Image: 

Key improvements noted:

        1. Typography: Needed cleaner, modern serif font for readability

        2. Light Source: Beam angle could be more dramatic

        3. Rain/Reflection: Should be subtler for final logo

Concept Two:

-Description: We translated the rough sketch into a digital version, keeping the flashlight beam, rain, and reflections, but with cleaner lines and consistent fonts. This version aligns more with cinematic logos like Sony Pictures in terms of visual presence

-Image:

Adjustment Noted:

        1.Refined beam and glow

        2.Font choice optimized for modern cinematic feel

        3. Subtle rain texture preserved mood

Concept Three:

-Description: The final Afterlight Productions logo balances subtlety, cinematic presence, and teen romance symbolism. Inspired by Pixar's warmth and storytelling focus, and Sony Pictures iconic cinematic feel, we created a minimal, emotional design. The flashlight beam highlights the company name, reflecting the theme of light after darkness

-Image:

Notes:

        1. Typography: Thin serif, cinematic feel

        2. Flashlight: Dramatic beam for emphasis

        3. Reflection & Rain: Subtle mood enhancement

        4. Optional Tagline: "Stories that stay"